Street and luxury. Two opposing cultures intersect on a single bike. The base is a BMW R nineT Scrambler Option719. The idea of CVTVLIST and the aesthetics of Yamashita Engineering were incorporated into it. The keywords are "refinement and harmony of discomfort. We will explore the essence of this vehicle that fuses different values.
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Table of Contents
- 1 Resonance from the street, achieved over the past 5 years.
- 2 What is Option719?
- 3 A solid vehicle born from "Do as you please.
- 4 To the bike on display──connecting with the fashion scene
- 5 Subtracting and adding to make even unpopular cars shine.
- 6 The concept of "refinement and harmony of discomfort
- 7 At the intersection of street and tradition
Resonance from the street, achieved over the past 5 years.
The base vehicle is a 2018 BMW R nineT Scrambler Option719. Building on Option719's reputation as a high-quality factory custom line, this one came from a completely different context. It all started with a single DM from a CVTVLIST official. Launched in 2018, CVTVLIST is a Japanese brand with the motto "NO CROSS, NO CROWN (no glory without hardship). With a background of video, music, and street culture, the brand rapidly grew its presence with its unique style of repeated destruction and creation. At the time, however, Yamashita Engineering had a two-year waiting list for custom orders due to its growing popularity. Although the concept was in the works, it was never realized. About five years have passed since then. CVTVLIST had established a presence in the luxury street scene, and Yamashita's production system was ready. Finally, the vision of both parties became a reality. Instagram "Yamashita Engineering" https://www.instagram.com/yamashitaengineering Instagram " CVTVLIST" https://www.instagram.com/cvtvlist_official
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What is Option719?
Option719, which was the basis for this project, is the name of BMW Motorrad's genuine customization program. It is said to have its roots in BMW's custom-built division, and is characterized by a finish that sets it apart from regular models. The main points are as follows. The Option719 is a "custom car completed by the manufacturer itself". In other words, the Option719 is a "custom car completed by the manufacturer itself. Because of its high degree of perfection, it is a very difficult base for outside builders to modify. However, Yamashita Engineering did not destroy this perfection, but rather restructured it in a way that enhances it. The major highlight of this vehicle is that it combines BMW's branding and its own streetwise sense of style.
BMW Motorrad's Option719 factory customization program was selected as the base vehicle (image from BMW Group WEB site)
A vehicle that brings out the best of the "Option719" while pursuing Yamashita Enginiering's unique style
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A solid vehicle born from "Do as you please.
For this order, CVTVLIST offered only one word: "As usual, do as you like. Do what you want, just as you always do. Yamashita Engineering responded to this trust with a "solid street look. The parts selection and silhouette balance were thoroughly adjusted for the expensive Option719, a highly finished base. A sense of presence that does not lose out to the strength of the BMW brand was created. At the same time, we were aware of the apparel context of CVTVLIST. The brand is known for its unique reinterpretations of Supreme and Louis Vuitton items. The R nineT is the result of this "breaking the existing and redefining it" philosophy translated into a motorcycle product.
The subtraction and addition were well used to transform the vehicle into a solid, street-inspired vehicle
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To the bike on display──connecting with the fashion scene
The completed vehicle was displayed at the CVTVLIST pop-up held at Lasik in Nagoya. In the past, Yamashita has also provided vehicles such as the TW and Inazuma for brand photo shoots and store displays. Yamashita Enginnering's activities are distinct from so-called customization contests. Yamashita Enginnering's activities are different from those of so-called custom contests: - TW200 Scrambler is featured on GQ France's Instagram - Coverage by a film director has spread to Yahoo News and web media - Yamashita Enginnering is used as a catalog vehicle by a helmet manufacturer "We want to be a builder that is recognized in other fields, not in contests." Fashion, media, and culture. Fashion, media, and culture.
The rear of the vehicle has a scrambler feel with a left-hand up muffler, mono suspension, single seat, and block tires
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Subtracting and adding to make even unpopular cars shine.
Yamashita Engineering's specialty is café racers and scramblers. However, we do not simply reproduce the style of these bikes. We want to preserve the original quality of the bike as much as possible. Sometimes he does full customization, such as on TWs, but his basic approach is to "preserve the original charm of the bike. Rather, he finds great pleasure in "making unpopular cars look good.
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The concept of "refinement and harmony of discomfort
In this interview, there is a keyword that Yamashita expressed in his own words. It is "the refinement and harmony of a sense of incongruity. I have always thought it was cool to be different from others, and I would dare to do things that people normally wouldn't do, such as running a four-cylinder engine on block tires. But if that's all I do, it just ends up looking uncomfortable." What is important is "how to land" on that sense of discomfort. Even if you put together a collection of cool things, they often end up looking a bit odd. I think it is my role to make it work by adding and subtracting. He says that the underlying idea is the Japanese concept of "wa" (harmony). In fact, his hobby is visiting shrines and temples. At first glance, this culture seems to be the opposite of street culture, but that is where the hint lies. Even the sharpest things can be in harmony with each other depending on the balance. Perhaps that sense is uniquely Japanese.
Putting block tires on a café racer is truly "refinement and harmony of discomfort. This style is being seen more and more frequently these days, and Yamashita Engineering can be considered a pioneer in this field.
Mr. Yamashita, a representative of the company, enjoys visiting shrines and temples. His idea that "even the sharpest things can be in harmony with each other depending on the balance" is connected to his hobby.
At the intersection of street and tradition
The idea of a street brand is superimposed on the perfected product of BMW. And then, we bring the Japanese aesthetic of harmony into the mix. At first glance, it appears to be a collection of conflicting elements. However, the R nineT is strangely natural. It is not a mere customization, but an editing of ideas. Sublimation of "discomfort" into "beauty. The current state of Yamashita Engineering is condensed in this one vehicle. Instagram "Single Cylinder for Everyone" https://www.instagram.com/minnano_tankito
This R nineT is a masterpiece of Yamashita Engineering, which sublimates "discomfort" into "beauty."
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