Yamaha YZF-R3/R25 Wins Grand Prix at Auto Color Awards 2025! Formula for Love at First Sight Highly Commended!

Yamaha Motor Co., Ltd.'s sports models "YZF-R3" and "YZF-R25" won the Grand Prix, the highest award, in the "Auto Color Award 2025," a color design contest for mobility organized by the Japan Popular Color Association. The awards were held from December 12 to 13, 2025, and there were 11 nominations, but Yamaha came out on top with its theme, "Yamaha's Formula for Love at First Sight to Change the World. It should be noted that Yamaha was awarded first place in all categories by the general judges, the Automotive Color Subcommittee judges, and the ACA judges, a result of its overwhelming beauty and novelty that convinced everyone from experts to the general public.

The texture of matte pearl white, an unusual challenge for a mass-produced vehicle

The main color used for the YZF-R3/R25, which won the Grand Prix, is matte pearl white. This color is a combination of two polarized pearl colors, white and blue, and is a challenging experiment that has rarely been used on mass-produced vehicles. It is characterized by its unique texture, which changes its appearance from moment to moment depending on the angle of light and time of day, creating a sense of the extraordinary even in everyday scenery. In the judging process, the designers were highly evaluated for their deep involvement from the planning stage, which resulted in a design with a high degree of perfection. Not only was the design concept accurately realized, but the fact that the effect of the design was also reflected in actual sales results was also a factor in the support for the project from the perspective of its influence on the market.

Graphic design with visual tricks and designer's thoughts.

In addition to the coloring, the graphic design on the chassis is a major attraction of this model. The new graphics with boldly placed model logos are equipped with visual tricks that can be enjoyed not only before riding the bike, but also while riding. A design with an overwhelming presence that instantly captures the viewer's attention was pursued. The team behind this award-winning design was led by Mari Mizokoshi of Yamaha Motor's Creative Division and Tsuyuki Matsuda of GK Dynamics Co. The color design, which embodies the theme of "Equation of Love at First Sight," has become a solid presence for the motorcycle in this historic award, which is now in its 27th year.

What is the Auto Color Award 2025?

The Auto Color Award 2025 is an award program organized by the Japan Fashionable Colors Association (JAFCA) to recognize the planning ability and beauty of color design for mobility vehicles. The judging was held at Plaza Heisei, Tokyo International Exchange Center, from December 12 to 13, 2025. This year's judging was based on a variety of perspectives, including "superiority in planning and conception" and "challenge to a material feeling that has never existed before," and Yamaha Motor's YZF-R3/YZF-R25 was selected as the Grand Prix winner from among 11 nominations. Go to  (3)