Yamaha Motor celebrates its 70th anniversary by inviting media from eight countries around the world. Future safety technology demonstrated with the "ELOVE" autonomous scooter

Yamaha Motor Co., Ltd. celebrated the 70th anniversary of its founding with a large-scale tour inviting influential media from eight foreign countries to its headquarters and other locations in Shizuoka Prefecture. Through the technical disclosure of electric scooters that enable autonomous driving and the driving demonstration of historical vehicles, the company, which accounts for more than 90% of sales in the global market, powerfully communicated its "history and future". The company also presented its vision of a society free of accidents caused by next-generation safety technology.

Autonomous electric scooter "ELOVE" presents a future with zero accidents

Starting from Iwata City, Shizuoka Prefecture, where Yamaha Motor's headquarters is located, the company conducted a five-day, four-night media tour with a total of 15 journalists from eight countries in Asia, Oceania, and North and South America. The "ELOVE" concept model, an autonomous electric scooter, attracted a great deal of attention during the tour. The model uses electric steering technology to achieve autonomous driving by balancing the vehicle itself to prevent it from tipping over. A major Indian web media journalist who visited the site spoke highly of the potential of this technology, saying that if it becomes widely used, it could reduce the number of accidents and deaths caused by vehicle tipping over. Through presentations by the developers and the opportunity to actually drive the vehicle and take photographs, a sensory understanding of the technology beyond the mere sharing of knowledge was achieved.

Yamaha's global strategy, with overseas sales accounting for more than 90% of total sales

Yamaha Motor currently offers its products in more than 180 countries and regions around the world, with overseas sales accounting for 93.7 percent of total sales revenue in FY2024. By region, Asia and North America account for 39.1 percent and 23.6 percent, respectively, and building relationships to increase the company's presence around the world is an extremely important PR strategy for the company. The tour included a visit to the company's "new carbon-neutral" painting line, which began operations in February. In addition, a historical vehicle driving event was held at Sportsland SUGO in Sendai City, Miyagi Prefecture, where the supercar OX99-11 (OX99-11) and other vehicles actually drove on the track. The initiative, which covered everything from state-of-the-art production facilities to famous cars of the past, recorded nearly 200 press reports, mainly from online media and social networking sites The media in Asia, in particular, have been interested in the video content. The media in Asia, in particular, have been vigorously disseminating video content, and the dissemination of information tailored to the characteristics of each country will be key to improving brand value in the future. To the gallery (3)